Convergence selling? Fuggedaboutit

Scott Karp over at Publishing 2.0 challenges the whole concept of "convergence selling", where online jockeys with print for the time and attention of sales people. He says it is simply wrong:

Now, as print publishers confront the reality that their center of gravity needs to shift to digital (let’s leave aside for a moment the critical question of how long it will take),the overwhelming evidence is that the only way for the online business to become self-sufficient — and ultimately carry the whole business — is to free it from being the bastard stepchild of the print business.

It’s time to cut the cord.