Quote, unquote: Brulé on why format is even more important

We've demonstrated that format (trim size, paper stock) is more important than ever in a digital age. At the same time, we've challenged the subscription model and convinced readers to pay more for quality -- Monocle's subscription is 50% higher than its cover price.

-- Tyler Brulé, editor-in-chief and CEO of Monocle, answering a question from 'Mr. Magazine' Samir Husni about the single most important achievement the magazine accomplished. (Monocle was chosen the first- ever International Launch of the Year)