Tuesday, April 29, 2008

Bigioni out at St. Joe's in major
management shakeup

Giorgina Bigioni, who has for 20 years led the fashion and lifestyle division for St. Joseph Media and, before that, for Key Publishing Company, has been let go and her position as vice-president of the lifestyle group eliminated. It is part of a major shakeup in the management at SJM that was announced in a press release. It sees the division taken over by Lilia Lozinski who has been named senior vice-president of the style and lifestyle group, taking responsibility for Fashion, Wish, Weddingbells, Mariage Quebéc, Canadian Family and Gardening Life as well as custom publishing and the Montreal group led by Bettina Magliocco, who will also report directly to Lozinski.

Somewhat enigmatically, Doug Knight, the president of St. Joseph Media seemed almost wistful about the decision to eliminate Bigioni: “Although Giorgina Bigioni and I were hoping to avoid this decision,” Knight wrote, “we have both come to the conclusion that this is in the best interests of both St. Joseph and Giorgina.”

Bigioni apparently plans to start the Director Education Program at the Rotman School of Management later this month and spend the summer on the golf course with her family.

In addition, Jim Warrillow will be joining as the chair of Where Canada where he'll work with vice-president and group publisher Sharon McAuley and the publishers of each of the Where magazines across the country. Effectively, it means that Warrilow, a former chair of the Rogers group of magazines, will be taking some of the administrative load off McAuley's shoulders (particularly the care and feeding of the various Where publishers across the franchise)in order to let her concentrate on building the Toronto Life brand.

Other changes at St. Joe's:
  • Andrew Crane become vice-president operations, with responsibility for digital operations, including production, I.T. and on an interim basis, the entire Web platform (this, following the dismissal of Ken MacLean, the vice-president of interactive media.
  • Michelle Kalman is promoted to vice-president creative marketing.

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