Thursday, April 17, 2008

Quote, unquote: How far can you go in defending a magazine's integrity?

Advertisers want to borrow—or steal—the credibility and authority we have with our readers. And we want to give it to them without threatening the credibility and authority. [At National Geographic] we’re always asking ‘How far can we go with this?’ It’s a constant internal struggle.
-- John Griffin, National Geographic group president and Magazine Publishers of America chairman, speaking at New York Magazine Day [quoted by Folio:]

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