The new publication will carry a variety of travel, lifestyle and cultural content along with information about Aeroplan reward merchandise. It will also be available online. It's clear that the magazine will not only be going after advertising from reward partners but also from major national advertisers interested in reaching the target audience.
“This is the latest in a series of initiatives we have developed to add value to our expanding loyalty program and to satisfy a unique and growing membership and partner base,” said Sylvie Bourget, Vice President, Marketing, Aeroplan. “We identified the need for a quality publication that truly reflects our members: urbane travellers who continually seek more — not only out of their travel experience, but more out of life.”
“This partnership is an exceptional opportunity to apply our unique approach to branded publishing,” said Joseph Barbieri, Redwood VP Marketing and Business Development. “Aeroplan Arrival is more than a magazine – the content will not only inform, entertain and inspire, but it will help Aeroplan achieve a deeper and more meaningful level of engagement with members."
Aeroplan Limited Partnership, a wholly-owned subsidiary of Aeroplan Income Fund, and represents more than 150 brands in the financial, retail, and travel sectors.
Redwood is a branded communications specialty company with offices in