Loyalty program launching branded magazine Aeroplan Arrival

Starting in August, the Aeroplan member loyalty program closely associated with Air Canada and its Star Alliance partners will be publishing a three-times-a-year magazine called Aeroplan Arrival for 500,000 high-value program members. It's being published in French and English and done in partnership with Redwood Custom Communications, Canada's largest custom publishing company.

The new publication will carry a variety of travel, lifestyle and cultural content along with information about Aeroplan reward merchandise. It will also be available online. It's clear that the magazine will not only be going after advertising from reward partners but also from major national advertisers interested in reaching the target audience.

“This is the latest in a series of initiatives we have developed to add value to our expanding loyalty program and to satisfy a unique and growing membership and partner base,” said Sylvie Bourget, Vice President, Marketing, Aeroplan. “We identified the need for a quality publication that truly reflects our members: urbane travellers who continually seek more — not only out of their travel experience, but more out of life.”

“This partnership is an exceptional opportunity to apply our unique approach to branded publishing,” said Joseph Barbieri, Redwood VP Marketing and Business Development. “Aeroplan Arrival is more than a magazine – the content will not only inform, entertain and inspire, but it will help Aeroplan achieve a deeper and more meaningful level of engagement with members."

Aeroplan Limited Partnership, a wholly-owned subsidiary of Aeroplan Income Fund, and represents more than 150 brands in the financial, retail, and travel sectors.

Redwood is a branded communications specialty company with offices in Toronto, New York, London and Tokyo; North American clients include Procter & Gamble, Canadian Automobile Association, Expo Design Center, LendingTree.com, Sears, Sobeys, The Principal Financial Group, The Cliffs Communities, Rexall and Mazda International.