Friday, June 06, 2008

ABC creates searchable e-Data
centre for members

The Audit Bureau of Circulations (ABC), one of Canada's two major circulation auditing organizations, is launching a newly designed e-Data centre to help media buyers search print magazines by title, parent company, classification, market or circulation size, according to a story in Media in Canada.

FAS-FAX reports will now be available and customizable for specific titles. And there will be an audience-FAX trending tool.

(The new tools are similar to ones offered by ABC's major competitor, CCAB.)

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1 Comments:

Anonymous Anonymous said...

The one vital difference is that CCAB's data is available to anyone who wishes to see it. ABC's serves only its members.

2:15 pm  

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