U.S. News weekly to become biweekly

But according to a story in Media Life, U.S. News and World Report, traditionally the distant no. 3 U.S. newsweekly, is addressing declining revenue and sales by cutting its frequency.
Starting sometime next year, USN&WR will go to a biweekly schedule and leaning more heavily on its college and other kinds of rankings to keep market share.
Over recent years, the magazine has suffered through a series of budget cuts on the print side, but owner Mortimer Zuckerman has been far less willing to invest in the online side than either Time or Newsweek. And as a result the site's growth has not kept up with that of either Time or Newsweek.The move to biweekly had been expected for some time; the magazine had moved in that direction by publishing a number of "double" issues.
In terms of ad pages, the print edition of U.S. News saw a decline of 37.5 percent over the first three months of 2008, according to Publishers Information Bureau.
Just a few years back, it published just two double issues per year, for a total of 50. That figure crept up to a half-dozen during the last ad recession earlier in the decade. This year the magazine is set to run 16 double issues, for a total of just 36 issues for the year.
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