Online advertising revenues increase 38% in 2007

Online advertising revenues rose 38 per cent to $1.2 billion in 2007 from $900 million in 2006, according to a survey by the Interactive Advertising Bureau of Canada. (It may be recalled that online advertising was $237 million in 2003.) The IABC is projecting that the 2008 figure will be $1.5 billion.

IABC president Paula Gignac said in a release:

"The current and continued projected growth in online advertising in Canada speaks volumes about how important the medium has become to marketers in terms of its ability to reach, target, engage and dialogue with consumers,'' . "Online advertising is now an essential component of any marketing mix.''

The 2007 amount by category was as follows ;

• Automotive: 16%;
• Media + Entertainment (Music, Film, TV): 8%;
• Financial: 11%;
• Leisure (Travel, Hotel, Hospitality): 7%;
• Packaged Goods: 6%;
• Retail: 9%;
• Technology: 10%;
• Telecommunications: 7%; and
• Other: 26%