First issue of bicycle magazine Dandyhorse wheels out in Toronto

Dandyhorse, a new Toronto magazine serving bicycle culture, is set to launch on Thursday, August 28. The launch is at 7:30 p.m. at Cinecycle, in the coach house, down the lane behind 129 Spadina Avenue (just south of Richmond Street). It's $5 at the door

The magazine will be distributed free, three issues a year, through bike stores and other outlets. A full page ad in the magazine costs $$1,650. Publisher is Dave Meslin, managing editor is Tammy Thorne and art director is Warren Wheeler. We'll let the magazine's media kit speak for itself:

Many of our readers see cycling as part of a lifestyle. For some, the bicycle is a symbol of health and balance in one’s life, and to others it’s a symbol of hope and commitment for our planet. Some cycle with their families on weekends as a social activity; others ride alone to work each weekday. Dandyhorse will reveal the common threads that link all cyclists together.