Type shop provides print buyers with tools to measure ecological footprint

A Toronto type shop called Colour Innovations has launched a new feature on its website that allows print buyers to measure their ecological footprint, reports Design Edge Canada.

Under the Eco Tools button on the site are definitions of numerous environmental terms, links and an FAQ section with important questions to address to your print and premedia suppliers.

“We’ve put the information for everyone to make their own decision... Now here’s the information, you’re empowered, now you can ask these questions to whoever is doing your printing,” says Colour Innovations president Matthew Alexander, who has so far invested $50,000 in the site.“The idea is to provide really good, solid information, let people know how environmental we are and hopefully that will get people to think about how they are buying and what they are buying and make better decisions for the environment.”