Newspaper readership is holding up, says NADbank study

Just released data from the Newspaper Audience Databank (NADbank) for selected markets shows that newspaper readership remains strong, with over 75% of the population reading a daily each week.

This is particularly true in the most competitive markets in Toronto, Ottawa-Gatineau, Montréal, Calgary, Edmonton and Vancouver, according to a story in Media in Canada.

Ottawa-Gatineau led the pack with an 82% over-18 readership of printed or online edition of a daily newspaper. Calgary followed with 79%, Vancouver at 78%, Montreal and Edmonton respectively at 77%, and Toronto at 76%.(The Calgary CMA and Edmonton CMA readership reports include 24 hours and Metro results for the first time.)

Online readership grew with the highest weekly reach in Ottawa-Gatineau (24%), followed by Toronto at 22% and Calgary at 18%.

The new readership results cover 28 Canadian daily newspapers. The Toronto Star led in weekly readership, La Presse in Montreal, the Ottawa Citizen in Ottawa-Gatineau, the Calgary Herald in Calgary, the Edmonton Journal and The Province in Vancouver.