Transcon closing print edition of small business magazine PME

Transcontinental Media is discontinuing print publication of PME, a French-language magazine aimed at small business and entrepreneurs. The October issue will be its last, according to a story in lesaffaires.com.

The company, through Sylvain Bédard, publisher of business publications for Médias Transcontinental, said that the changing media industry and new technologies meant that there had to be a different way of communicating with the readership base of PME -- adding that some new initiatives -- likely online -- would be announced in coming weeks.

The decision was apparently prompted in part by the recent Print Measurement Bureau results, which showed a 16% decline in audience, now standing at 134,000.