Text us for more on this story, Smart Money tells its readers

Hearst's SmartMoney magazine is offering readers a way to text a code from their mobile phones and receive an e-mailed PDF with additional editorial content from the magazine's feature stories as well as advertising, writes Folio:.

The program is available through a partnership with ShopText, which receives the texts and forwards the PDFs. The first ad sponsor for the additional editorial is Genworth Financial.

A recent study by MultiMedia Intelligence predicted such "call to action" advertising would grow to $419 million by 2012.