Wired brands Esquire's e-cover a flop
An article in Wired News brands the flashing electronic cover of Esquire magazine as a flop. The magazine's 75th anniversary September issue has a flashing message that says "The 21st century begins NOW".The whole cover feels thick, like one of those musical greeting cards your friends really don't want you to give them anymore. The batteries have a life of about 8 to 9 months, but as a static message there is no ability to re-use, let alone a reason to re-read...The items also pointed out the insult added to injury that existing loyal subscribers won't even get the special cover unless they go out and buy one. Only 100,000 copies of the special issue were produced, selling at $6 a copy, a 50 per cent premium over the normal cover price.
Is this the magazine business model of the future? Charge an arm and a leg for eye candy and dis your base?Related posts:
posted by D. B. Scott at
5:50 pm
3 Comments:
anyone know if copies are available in Canada?
yeah, and remember -- the cover didn't comply with CSME rules.
Betcha they're shakin in their boots down there in NY, waiting for Bob U. to come get them!
How is it not in compliance with CSME rules? My understanding from the reports on this is that the Ford ad is on the IFC, so that's not a problem. Is there some other on-cover mention of Ford?
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