If Obama were a magazine, he'd be People, says survey

If he were a magazine, Barack Obama would be People, while John McCain would be Business Week, according to a survey conducted in the U.S. by Landor Associates and Penn, Schoen & Berland associating the presidential and vice-presidential candidates with various brands and fictional characters. Even weirder, Obama and Sarah Palin have many characteristics in common: coffee (Starbucks); magazine (People); search engine (Google).