How good editorial leads to good audience and to good advertising

Editors, the good ones at least, always have their antennae up, sweeping the world for trends and opportunities to serve readers. That critical relationship between readers and advertisers are discussed in another of Magazines Canada's magblast videos, The Power of the Editorial Surround, featuring Lisa Tant, the editor-in-chief of Flare magazine and Kim Pittaway, a magazine writer and consultant.