Well, that's one strategy...

"Dailies swim around with an anvil under each arm. One anvil is objectivity and the other is 'family newspaper.' Alt-weeklies have the luxury of publishing writing by adults, to adults, and for adults."....

"I mean, daily newspapers all need to put "fuck" in a headline above the fold one day -- it'll solve all their problems. That's my prescription. And then in one fell swoop they'll get rid of all those 80-year-old subscribers who won't let them drop "Blondie." Catering to the 80-year-olds? Where's that getting newspapers? Making sure there's nothing in your paper that's inappropriate for an eighty-year-old to read?"

-- two separate quotes from a Q & A published by Media Bistro with Dan Savage, the editorial director of Seattle alternative weekly The Stranger and syndicated columnist("Savage Love" is carried by many Canadian alt weeklies).