ON Nature magazine unveils new look

ON Nature, the quarterly magazine of Ontario Nature (Federation of Ontario Naturalists)has an updated look unveiling with its current issue. The redesign was carried out by Levi Nicholson, who has been art directing the magazine since the spring of 2007. (Nicholson works now for Zaxis Communications). The new look is above right; the former look (Winter '07) is below.

Victoria Foote, the editor of ON Nature and director of communications for Ontario Nature, based in Toronto, says:

The result is a cleaner, more polished magazine that showcases the photography well (an important element in a nature periodical) without sacrificing room for copy.ON Nature now has an authoritative “look” yet is still visually (and editorially) quite accessible.

And the timing for a re-design is good: as advertisers become more choosey about where to place shrinking ad dollars, now is the time to present an increasingly appealing product to justify their investment.