Google rolls out online magazine searching

Google, the dominant search engine, having reached an agreement to put books online, is now negotiating to do the same with magazines. According to a story in paidContent.org, Google is partnering with publishers such as Hearst, Johnson Publishing, Emmis Publishing and New York Media to put magazine archives and current issues online.

Already there are more than a million articles available from Men's Health, Atlanta Magazine, Ebony and New York magazine. Users search through the articles—complete with vintage ad spreads via Google Book Search. Eventually, they will be reachable through general Google searches. And how is money being made? Sponsored links are being run beside the articles, and participating publishers get a percentage.

Google says that few magazine archives are available online, something they're intent on rectifying:

For years, we've worked to make as much information as possible accessible online, [says Google in a blog posting] whether that information comes from books, newspapers, or images. We think that bringing more magazines online is one more important step toward our long-standing goal of providing access to all the world's information.

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