Monday, December 08, 2008

Maisonneuve's MediaScout daily media briefing is to be closed down

MediaScout, the feisty, entertaining and informative daily commentary on Canada's top new media, published by Maisonneuve magazine in Montreal, is being closed down effective Friday, December 19. A note to subscribers today follows:

Dear reader,

For the last four-and-a-half years, MediaScout has delighted and informed Canadians each weekday morning as we attempted to make sense - and some fun - of how the nation’s top media interpreted the previous day’s news.

Unfortunately, Maisonneuve magazine can no longer support the cost of producing MediaScout on its own. Moreover, we have been unable to secure an alternative means of long-term, sustainable funding to continue MediaScout into 2009.

MediaScout will therefore continue to publish until December 19, 2008, at which point it will go into an indefinite hiatus. We hope to restart publication in future if the funding can be found. However, there are currently no plans to continue efforts to pursue such funding.

We are obviously sad to put MediaScout on the shelf. But we are also proud of what we, and our contributors, have accomplished in this pioneering online publication.

Mainly, however, we would like to thank you, dear reader, for your support and interest in MediaScout since you subscribed. It’s been a great ride and we’re proud to have shared it with you.

If you have any comments or ideas as we look to the future, please don’t hesitate to contact us.

Phillip Todd
MediaScout founder and managing editor
ptoddca@yahoo.ca

Derek Webster
Maisonneuve publisher & editor-in-chief
editor@maisonneuve.org

3 Comments:

Anonymous Anonymous said...

One wonders what kind of financial trouble they're in if they couldn't sustain what seemed to be a low-cost (in relation to the magazine), high-return (so many of us enjoy MediaScout with our morning coffee) enterprise.

Should we click on all the ads to generate some last-ditch revenue?!

1:37 pm  
Anonymous Anonymous said...

To Anon above,

It was low cost, but "so many of us enjoy MediaScout with our morning coffee" is not the definition of a high return enterprise.

10:26 am  
Anonymous Anonymous said...

I imagine they had a less-than-warm reception to the idea of having some kind of a subscription model when they ran their poll a few weeks ago. I would have happily chipped in a few dollars a month to have someone digest the news of the day for me. (Disclosure-I work for one of Maisonneuve's distributors.) Pity.

8:39 pm  

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