Thursday, January 08, 2009

Absolutely fantastic eye-watering sneak preview

Inspired by an annual list of words which should be banished, drawn up by Michigan's Lake Superior State University (among the 2009 candidates: green, carbon footprint, maverick, first dude), readers of the Guardian, suggested a long list of additional words they hate, most of which are also in lamentably wide use on this side of the Atlantic. Among their suggestions:
  • Get ("As in approaching the bar and saying, 'Can I get a pint of lager?' No - that is what the bartender is employed to do.")
  • Fantastic ("Every presenter and expert, to start with, should be forced to make a list of 30 alternative adjectives and draw on those.")
  • Absolutely ("(1) To qualify fantastic for something minutely better, ie 'absolutely fantastic goal'. (2) Replacing yes, eg, Question: 'Are you fond of theatre?' Answer: 'Absolutely!'")
  • Issue ("Why not specify 'topic' or 'problem'? We have a local 'issue of teenage pregnancies' - that's babies, isn't it?")
  • Epicentre ("Could everyone in the media please stop using this as a pretentious and inaccurate substitute for 'centre'? It is a technical term that means 'the point above the centre' (of an earthquake, usually)." )
  • Grow our business ("I like to grow vegetables on my allotment. I wish they would stop growing their business, and get back to 'developing' it instead.")
  • Sneak preview ("A preview is a preview is a preview.")
  • Available in store ("What is wrong with the definite and indefinite article?")
  • Journey ("As in: 'It's been an incredible journey' (passim on almost any reality-TV programme). Correct phrase: 'I've made a fool of myself in the hope of appearing in pantomime next Christmas'.")
  • Eye-watering ("Never a very appetising usage, it has now become as widespread as the hated 'iconic'.")
  • Obsession du jour, fashionista, fash-pack ("Women's magazines have a habit of coining these irritating expressions.")
  • Gobsmacked ("The sheer ugliness and implied violence of the word makes me shudder with revulsion.")
  • Ticks all the right boxes ("This phrase seems to be spreading like a virus.")
  • The elephant in the room ("Used in the Guardian more than in any other broadsheet. Shame on you!")
  • Product ("As used by banks and building societies. They don't produce anything (except misery).")

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