Magazine ad decline: the worst may be behind us, says analyst

A leading Wall Street analyst has told his clients that, tentatively, he thinks the worst is behind us for magazine advertising declines. According to a story in MediaDaily News, Deutsche Bank analyst Matt Chesler said in his newsletter that the outlook for Meredith Corporation (Better Homes & Gardens etc.) is cautiously optimistic. (Chesler follows Meredith because it is what is called a "pure play" as a major corporation that concentrates on magazine publishing).