"Circ Without Shame" blog debuts

Congratulations to Stacey May Fowles for her new blog called Circ Without Shame on Masthead. Fowles is now wearing more than four hats including: publisher of Shameless; circulation and marketing director at The Walrus; novelist; now circ blogger. Her first post is about the fact that small magazines have nothing to apologize for about their parsimonious and creative ways of getting readers:

Truth is the web has been an easy, cheap, DIY fix for small maggers for years; we’ve been pulling in subscribers via MySpace, Friendster, Facebook, Twitter, BCC’d emails, and busy high traffic blogs because that’s all we could afford to do. As a result we’ve gotten very good at it. It’s hard for us not to chuckle when all of a sudden the bigger side of the business is embracing it in the face of hard times. (The web is not the only thing we’ve managed to master. We’re also damn good at relationships. We love our giveaways, contests, contra, sponsorship and strategic partnerships.)