Glossing over the line between custom and consumer

If the sincerest form of flattery is imitation, then custom publishing is very flattering about consumer publishing. Occasionally, it gets a boost from a naive article such as the one that was recently run by the Ryerson Review of Journalism. The article's thesis is that, as custom publishers improve the "journalistic integrity" of their publications, they are becoming indistinguishable from consumer magazines. It even makes the incredible suggestion that marketers who pay for these custom pubs don't exercise absolute control over every word and image.