NABS kicks off charitable ad auction

The National Advertising Benevolent Society (NABS) is holding its 18th annual ad auction in support of its programs. NABS provides free support, financial, career and counselling assistance to all individuals who have spent the majority of their career working with communications organizations, and who are involved in the creation, production and placement of advertising; this includes many people working in magazines.

There are more than 250 donated national, regional and local media packages, with face value of more than $3 million up for bids, often at discounts of 50 - 60% off the net rate card value. Prices range from $500 to as much as $80,000. Registration is free, and anyone can bid for media online, including not-for-profit and charitable organizations. Packages are available for up to 12 months (May 2009 to April 2010) and buyers don't have to pay until they use their packages. The two-months auction is online until April 17.