Elle Canada redesigns website to give ads greater prominence
The trend to giving advertisers greater prominence on magazine websites is exemplified by the relaunch of Elle Canada. According to a story in Media in Canada, the redesign went live last month and will be promoted in the May issue. Advertisers can buy larger "overlay" ads, which are images or text links that are click-able within the prominent video or on their own brand's own tab in the beauty section of the site.
"We redesigned the site to make it less cluttered, so that the ads would be more prominent," says Catherine Gray, product director, English consumer websites at Transcontinental. She explains that the number of unique hits has already increased by 47% in February/March over the previous months, and page views have also jumped by 57% prior to planned promotions.
Labels: web and print
posted by D. B. Scott at
12:08 pm
1 Comments:
Great design and more prominence for advertising are a boon to advertisers--provided they're on sites that can prove they are frequented by the right target audience (and, of course, don't interfere unduly with the reader's enjoyment). We now have audited website traffic reports similar to audited circulation statements. Don't know what that means? Visit Buy Safe Media
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