Ad spenders showing more optimism in spending plans

Could this be the bottom?

Marketers are more optimistic than their agencies, as pessimism gives way to optimism in the world of advertising, according to the latest bi-monthly Advertiser Optimism Report released this week by Advertiser Perceptions Inc. According to a story in MediaDaily News, plans are improving for every medium in the U.S. except for local newspapers, and that digital media such as online and mobile advertising are indexing well on the optimistic side of advertising spending plans. Magazine advertising status is still "pessimistic" but the trend is improving. The report is based on a survey of more than 200 media decision makers.