Tuesday, July 14, 2009

Amex's Travel + Leisure partners with Hudson News for Vancouver airport store

Magazine-branded stores are not exactly a new thing at airports (viz Maclean's at Toronto's Terminal 3), but the fit seems quite good for a partnership between American Express Publishing's Travel + Leisure magazine and Hudson News, which have jointly opened a new store at Vancouver International airport.

A release says it's the first of what are expected to be several similar stores at Halifax International and at New York's Kennedy airport, plus mini-stores with the Travel + Leisure brand will be located in Hudson's airport retail Galleries in places like Orlando, Florida and San Francisco. The goods will include luggage and travel accessories, maps and travel guids and, of course, current editions of Travel + Leisure and its sister publication Food & Wine.

The Hudson Group operates more than 550 newsstands, bookstores and specialty retail stores in 69 airports across North America. The retail concept is the first partnership that Hudson has struck with a magazine.
"As the first magazine brand to have its own signature retail space with Hudson Group, Travel + Leisure now has another touchpoint to engage and service our readers. It also provides us with unique marketing opportunities that we can share with our advertising partners," said J.P. Kyrillos, vp/publisher.

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