Penguin Canada recruiting bloggers to review its books

In a development that seems to be not-very-good news for publications whose content includes book reviews, Penguin Group (Canada) is recruiting for its Bloggers & Books Network.

“We are targeting book lovers, from fans of Dan Brown to Philip Roth. The benefits of the program are two-fold. We expose our books and authors to a blogger’s audience and bloggers benefit by gaining access to coveted advance reading copies, special invitations to author and industry events, and having direct contact with our publicity department.” says Christina Ponte, Senior Manger, Online Marketing. “This means bloggers within our network have exclusive privileges we haven’t made widely available anywhere else.

“With the shift to digital, reaching out to amateur and professional bloggers seems like a natural evolution in the way we market books,” says Ponte.

Bloggers interested in joining the network are invited to complete an online questionnaire.