Canadian fashion titles hold up well in crucial September issues

Major Canadian fashion magazines are doing considerably better than their U.S. counterparts in the crucial September issues, according to a story in Media In Canada. While magazines like Vogue, Elle and InStyle are down an average 27% for their September issues,Canadian titles Flare, Fashion and Elle Canada are only down slightly.

• Fashion was down 10 pages from last year's 206, but Lilia Lozinski, senior VP, St. Joseph Media said revenue was virtually the same.
• Elle Canada is 216 pages, compared with last year's 242.
• Flare is actually bigger than last year's 232 page September, but got a boost this year because it is celebrating its 30th anniversary.

Michele Beaulieu, SVP group director at Starcom Worldwide, said:

"In Canada, while there are many magazines that carry fashion and beauty editorial, there are fewer that would be considered specifically fashion and beauty. With limited budgets in this economy, many advertisers are focusing efforts on tightly targeting the consumer in environments where she is most receptive to the advertising message'"