Meredith Corporation rebrands to reflect emphasis on cross-platform marketing

Meredith Corporation, long known as one of the pre-eminent magazine publishing companies, is re-branding itself to shift the emphasis to its capabilities beyond print.

According to a company release the Better Homes & Gardens behemoth has created a new logo (shown) and is promoting its offerings in cross platform, and integrated marketing and renaming some of its divisions; for instance, the publishing division will now be called National Media Brands and its broadcast division will be called Meredith Local Media Brands.

Meredith President and CEO Steve Lacy said: "Meredith has evolved into a multifaceted media and marketing company. This updated positioning and logo better reflect our ability to engage customers and marketers in meaningful and mutually beneficial dialogues across multiple platforms."