Parlour magazine takes its launch party guests down the rabbit hole

Parlour magazine, the Edmonton-based fashion, beauty, art and lifestyle title, found an unusual way to launch its latest issue...by taking its guests down the rabbit hole.

According to a Vancouver Sun story, the launch party theme was based on Lewis Carroll's Alice in Wonderland and featured models portraying such characters as Alice and the Queen of Hearts in outfits designed by independent local fashion retailers Gravity Pope Tailored Goods, Sweet Carousel and Bamboo Ballroom.