LouLou magazine celebrates 5th anniversary by giving away $10,000 in prepaid Visa cards

LouLou magazine is celebrating its five-year anniversary by giving away $10,000 in Visa prepaid cards. The September issues of the French and English editions of LouLou feature a mock Visa card on the magazine cover, with a corresponding contest page. Readers can register at LouLou5th.com for their chance to win.

In addition, the shopping magazine, published by Rogers, is having a "block parties" on Toronto's Bloor Street and Montreal's Ste. Catherine, during which participating sponsors will offer discounts off fall fashions and accessories at their retail locations. Among the sponsors are Banana Republic, BCBG Max Azria, Gap, Guess, Puma, Town Shoes, Oakley and Winners. (Even Joe Fresh Style, which is not strictly a standalone retailer, is participating by creating a "pop up store" at Sassafraz Restaurant in Toronto.) Readers unable to attend the event or live outside the Toronto and Montreal areas can access coupons online for the next month for the participating retailers.

Any time a magazine makes it to its fifth birthday, it’s quite an accomplishment, said LouLou publisher Marie-José Desmarais. Since its 2004 launch, the magazine has seen circulation for its English and French editions increase 45% and 21% respectively, according to a story in Marketing magazine.

“We are now an established brand among our competitive set,” she said. “We wanted to celebrate with our readers and our business partners.”