New logo for former Quebcor World magazine printer

Well, it beats the heck out of "Novink", which was a contender for the renaming of the former Quebecor World magazine printer. World Colour Press of Montreal has introduced its new name and logo, effective immediately. It will be all over the company's website worldcolor.com (note the American spelling).

What good is a new logo without a complicated rationale for it? Here is Worldcolor's cour:

“World is a testimony to our determination to lead and expand our business across all borders. Color is the essence of our business; reaching and touching people with printed and digital images and related services. We have merged the two words into one to bring new energy, a new-economy feel and a modern edge to the name.”