Senior media executive program launched by Rotman and CJF

The Rotman School of Management at the University of Toronto and the Canadian Journalism Foundation are together launching an executive program for media management. The Media Management Executive Education Program (MMEEP) is believed to be the first such certificate program for journalists in Canada.

The three-day residential program will be held from October 23- 25, 2009 at The Bank of Montreal's Institute for Learning in Toronto and can accommodate up to 30 registrants. Deadline is September 30, 2009. The fee is $3,500.

The program is intended for news media executives with a minimum of 8 to 10 years of experience working in print, broadcast and online outlets who need to manage across departments or media platforms. The curriculum will focus on core business concepts including leadership, strategy, finance, operations, negotiation and decision-making.

As part of the curriculum, Douglas Knight, the president of magazine publisher St. Joseph Media (Toronto Life, Fashion, Wedding Bells, Canadian Family etc.) will share a panel with Phillip Crawley, publisher and CEO of the Globe and Mail and Barbara Williams, executive vice-president of content at CanWest Broadcasting.

In addition participants are promised "experiential exercises, team-based learning, role plays, discussion circles, case studies, presentations, lectures, group and team-building exercises, as well as frequent opportunities for informal interaction and discussions."

"This is an innovative and timely collaboration on the part of Rotman and the CJF, bringing the benefits of professional management education to media's new leaders as they prepare to face transformational challenges and exciting opportunities," said Doug Knight in a release.