Friday, October 23, 2009

Condé Nast Digital reorganized

Condé Nast Digital, in the wake of a consultant's review and major layoffs and closures, has restructured its sales force into five brand categories: fashion and beauty; food, well-being and travel; bridal; technology; and culture and thought leader. According to a post in Online Media Daily, Josh Stinchcomb has been named publisher,Condé Nast Digital and is responsible for all advertising revenue related to online properties. Alice McKown, executive director of marketing and will oversee "custom ideation, magazine integration marketing, promotion, and sales support across all Web sites".
"This offers increased flexibility for our advertisers," said Drew Schutte, SVP and chief revenue officer for Condé Nast Digital, as well as "seamless coordination with our print sellers, as we meet the increased demand for cross-channel selling."

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