Magazine boom: ad for video game "explodes" off the page.

I've always suspected that video gamers most like things that "blow up good"; now, Future US, the publishers of Offical Xbox Magazine and Playstation: The Official Magazine have incorporated augmented reality 3-D technology in their December issues. The result, according to a story in Folio:?

When readers who visit GamesRadar.com hold the ads appearing in the print editions up to their Webcam, a special landing page appears featuring a war scene for Codemaster's Operation Flashpoint: Dragon Rising video game. The special Web page also has links the game’s Web site, a YouTube video and feeds from Twitter and Facebook.