Magazine world view: branded workouts; list rentals;successful online ads; Polaroid copies itself

• Rodale strikes licensing deal to market branded workout kits (Audience Development)
•  List rental prices becoming more competitive in fall ‘09 (Audience Development) 
• Knight Foundation rethinks its stance on for-profit deals (Nieman Journalism Lab)
• Consumer advertising pages decline again, falling 26.6 percent in Q3 (Audience Development) 
• The secret to successful online advertising (Publishing Executive) 
• London Evening Standard risks quality with freesheet debut (Brand Republic) 
• Polaroid to return (PSFK)
• Slate founder Michael Kinsley launching business site for Atlantic Media (Daily Finance)