Quote, unquote: on how deep magazines are; also why Keith sells and Mick doesn't

"Magazines are deep: The internet is perfect for exploring tangents. But magazines can carry the most intricate thoughts and images, the ones you can only fully appreciate if you look at them more than once."

-- Mark Ellen of UK music magazine The Word, in a column in which he outlines hard lessons he has learned from his work.

"If you put Keith on the cover of your magazine you'll have to cut swathes of virgin pine forest to feed the presses; go for Mick, on the other hand, and great wobbling piles of your unsold copies will threaten to block out the sun."

-- Mark Ellen with another lesson, on why Keith Richards sells and Mick Jagger doesn't.