Thursday, November 05, 2009

Hmmmmm...

Graham Scott, the editor of This magazine, posted the following on the Toronto Freelance Editors and Writers list:
Just wanted to share this article in the current issue of Wired on Demand Media. The company publishes obscure little web articles and videos on crazy niche topics (currently, 4,000 articles and videos *every day*), and makes all its money -- an estimated US$200 million this year -- on Google ads. The insane and terrifying thing is that the company has a small army of freelancers who write these articles for $15 a pop, or shoot videos for $20 each, and it has no editors: all the topics are assigned by a piece of software, which analyzes Google search trends and identifies combinations of words that are likely to garner high clickthrough rates. The more I read, the more creeped-out I got.
[Disclosure: Graham Scott is my son]

3 Comments:

Blogger Corinna vanGerwen said...

You must be sick of having to make the disclosure about Graham being your son. Maybe a disclaimer at the top of the sidebar? :)

1:38 pm  
Blogger D. B. Scott said...

I occasionally forget and, inevitably, I get a comment about not revealing my conflict of interest. I could always ban anything about This or him on the blog, but that would be a shame.

2:04 pm  
Blogger Jon Spencer said...

Mix it up a bit by sometimes disclosing that you're Graham's father. Or that you two are related by blood. Or that you have several family members in common.

8:58 pm  

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