Fast track production system will shorten deadlines for ads in Rogers consumer magazines

Rogers Publishing says it is launching its promised Pressxpress production schedule with the January 2010 issues of Chatelaine and its French counterpart Châtelaine. This will be followed by the March 2010 issues of Flare, Today's Parent, Loulou and Glow.  Under the new sped- up manufacturing and production system, advertisers can submit material for publication within two weeks of the final issue being in readers' hands.

"When combined with the flexibility and speed-to-market already offered by Rogers’ weekly and bi-monthly titles — such as celebrity weekly Hello! Canada, current affairs weekly Maclean’s, L'actualité and Canadian Business — the Pressexpress schedule offers advertisers the agility they require to reach some of Canada’s most highly-engaged readers and consumers,." the company said in a release.