Business Media Fact Book published by Magazines Canada

With its growing focus on the business-to-business sector, Magazines Canada has just published its downloadable Business Media Fact Book, a companion to a similar guide to consumer magazines. As with the consumer book, it is an  ad sales tool helping sales professionals make the case for business media as part of an advertising sales mix.

"The Fact Book is a 61-page compendium of industry trends and the latest and greatest industry research providing a gold mine of useful, most requested facts for media planners, advertisers and magazine sales professionals," says the association. "The Business Media Fact Book, in a simple, factual way, demonstrates how B2B media platforms get noticed, generate leads, initiate consideration, assist negotiation and, ultimately, make business happen!"

Magazines Canada recently began accepting b2b publishers as full members of the association and has entered into collaboration with the Canadian Business Press to operate Magnet, the annual industry conference held each June in Toronto.