What do podcast users want? A podcast tells you

For publishers and editors who are interested in developments and trends in podcasting (both audio and video) as an adjunct to or line extension of print publishing, you may be interested in a 90-minute webinar that is being offered this Thursday January 28 by Tom Webster of Edison Research. His company recently completed a study of the attitudes of active podcast consumers. 

The webinar, which runs from 3 p.m. to 4:30 pm EST is free (but you must sign up). It will probably be archived by the Association for Downloadable Media if you can't watch it  on Thursday or can't spare the time. It fact you might want to look at an earlier podcast about consumer trends in podcasting, which shows the growth of interest in this form and talks about the ways in which ad-wary podcast users can be appealed to.

[Thanks to Tina Pittaway for tipping us to this.]

By the way, Magazines Canada is actively working on plans to offer some of its professional development program online by use of webinars or similar. It's one of the ways that a far-flung membership can be served cost-effectively across time zones.