Quote, unquote: Meredith boss on why online display is no sort of salvation

"It’s really hard to be a traditional media company and say you’re going to be a scale leader when you’re competing with the likes of Glam and Yahoo. You have to pick a different path. The path we’ve picked is high quality, branded content in affinity groups that pertain to our subject areas of expertise: Fitness, parenting, home, food. And we invest in the content creation and delivery and that’s both text and video, and in aligning our Web properties with our offline brands."

-- Meredith National Media Group president Jack Griffin, speaking in a Q & A with Folio: magazine, explaining why online display advertising will be "no one's salvation". His group's profit jumped nearly 40% in the second quarter.

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