Vice magazine hooks up with CNN

Vice magazine, which was born in 1994 as a Montreal zine and grew to become a multinational publishing and online phenomenon, has signed an agreement with the cable news network CNN to share content. According to a story in Marketing magazine, the first of what will be weekly updates was put up on the CNN.com/VBS website. Vice is now based in New York and had previously made partnerships with MTV and IFC.

"Most people reading this press release will think, ‘Vice and CNN, hmmm. That's an odd pair of bedfellows for you,' " said [company founder Shane]Smith, in a statement. "And you'd be right, the ‘Hipsters Bible' hooking up with the world's global news voice is a bit odd. But when we found ourselves evolving as a company and covering news stories around the world, there was truly no other option for a partner. CNN was our first and only choice. In a world of hyper-partisan op-ed ‘news,' CNN is the only one left with both credibility and reach."