There is to be More on the other side of the globe

More magazine, published for women over 40, which was launched in the U.S. in 1998 and later licensed in both French and English in Canada with Transcontinental Media, now has a southeast Asian cousin; Meredith Corporation has announced it is launching an Indonesian edition. 

A licensing agreement has been struck with Kompas-Gramedia Group (KGG) to begin distributing More Indonesia starting  July 2010. It is therefore the third license for the More brand and, as it did in Canada, made a deal with the owner of some of the largest printing plants in the country. KGG publishes a national newspaper called Kompas and 12 regional newspapers, operates a chain of bookshops and has interests in book publishing, radio and television. It publishes 30 magazines, of which 13 are licensed, including National Geographic, TopGear, Autobild, Jip and Disney Junior.

According to a company release, it will be published in Bahasa,  the local language, and initially distributed throughout Indonesia’s major cities. Indonesia has the world’s fourth-largest population.

Meredith has been actively seeking partnerships and licensing arrangements around the world; The licensed edition of More Indonesia is the 20^th such agreement for its brands including Better Homes and Gardens in Australia, China and India, and Parents in China, Greece, Indonesia and Turkey.

“More has always had a global consciousness, whether it was taking a look at women around the world turning 40 – from France to Afghanistan – or to the current story about how global warming is affecting women around the world ,” said Lesley Jane Seymour, editor-in-chief, More. “Today’s smart, savvy, stylish women feel a connection to all their global sisters, so it’s no surprise that More is the perfect magazine for women of style and substance around the world.”