Magazines Canada sub promo campaign gets more than 13,000 orders

Magazines Canada's 5th annual Buy 2, Get 1 free subscription promotion magazine has this year signed up more than 13,000 subscriptions, with a week still to go in the campaign. A note in the association's newsletter says it exceeded its target by 19%. There were 191 Canadian titles included this year, featured in more than 1 million free-standing brochures and supported by print ads, search engine marketing, house ads, as well as e-mail and social networking promotions.