Men's Fashion launches spring edition

The men's fashion line extension that Fashion magazine launched last fall has apparently shown good enough results that a second edition of Men's Fashion is being published this spring. Men represent some 21% of Fashion's total readership and 150,000 copies of the targetted edition (featuring James Franco on the cover)  is being distributed through major newspapers starting April 9. In addition, 11,000 copies are being polybagged with the May copy of Fashion on newsstands in selected Shopper's Drug Marts across Canada.