Pay if necessary, but don't necessarily pay

Recently it was announced that the New York Times was going to charge visitors for access to its website, starting next January. However, a story in MediaDailyNews reports that 

Executive Editor Bill Keller of The New York Times said most readers of the paper's site won't be charged with access, reports Media Matters. The newspaper's new pay model launches next January. "Those who mainly come to the Web site via search engines or links from blogs, and those who only come sporadically -- in short, the bulk of our traffic -- may never be asked to pay at all," Keller told MM. "People who have print subscriptions will get full website access without charge. So we do not anticipate a major impact on overall traffic, which is important to maintain advertising."