Quote, unquote: the seeds of addiction

All the magazines that are actually surviving and are doing very well, they have the seeds of addiction built in them. When the Food Network Magazine first came out, I looked for what I call the seeds of addiction in that magazine, what will get you hooked so you will want more of the same. They had two major ingredients. They had food, which is, you know, everybody is addicted to eating. And then they had celebrities. And you combine the two together, and I felt, I mean they must have a winning formula.

-- Samir Husni (Mr. Magazine) in a Mediabistro interview, commenting about what lures readers in and keeps them coming back.  

[Thanks to Kat Tancock for pointing this out.]